Environmental Financial Consulting Group provides advisory and M&A services to the AEC (Architecture< Engineering, and Construction) business sector. While the original website that we completed for EFCG in 2019 was still in good shape, the focus of the site had shifted over the years to not adequately reflect the 3 pillars of EFCG’s business. Crucial information was often hidden on subpages and the website flow had deteriorated. Meanwhile, WIx’s introduction of their Studio Editor provided us with an opportunity to give EFCG many more interesting and enhancing design elements. A redesign was planned!

The redesign focused on storytelling, bringing pertinent information about EFCG’s services to the forefront, and polishing up the site’s hierarchy. Adding visual interest keeps the viewer on the site, moving effortlessly from one topic to the next.